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Beyond the clouds

Why You Think Buying Rain Boots Will Magically Make It Stop Raining
Why You Think Buying Rain Boots Will Magically Make It Stop Raining
The Real Reason You Bought That Sweater You’ll Wear Once
The Real Reason You Bought That Sweater You’ll Wear Once
The Great Weather-Driven Wardrobe Purge That Happens Every April
The Great Weather-Driven Wardrobe Purge That Happens Every April
Why Cold Weather Makes You Think You Need Soup, Blankets, and a Whole New Sofa
Why Cold Weather Makes You Think You Need Soup, Blankets, and a Whole New Sofa
How Changing Seasons Turn Normal People Into Candle Hoarders
How Changing Seasons Turn Normal People Into Candle Hoarders
Why You Always Shop Like You’re Planning for a Winter That Never Comes
Why You Always Shop Like You’re Planning for a Winter That Never Comes
What Your Weather-Based Shopping Habits Say About Your Emotional State
What Your Weather-Based Shopping Habits Say About Your Emotional State
Why You Suddenly Need New Pajamas the Moment the Temperature Drops
Why You Suddenly Need New Pajamas the Moment the Temperature Drops
How “Unexpected Heatwave” Became Your Excuse to Buy Five Tank Tops
How “Unexpected Heatwave” Became Your Excuse to Buy Five Tank Tops
How Sunshine Tricks You Into Buying Sunglasses You’ll Never Wear
How Sunshine Tricks You Into Buying Sunglasses You’ll Never Wear
The Emotional Journey of Buying Boots Too Early in the Season
The Emotional Journey of Buying Boots Too Early in the Season
How Retail Stores Weaponize Seasonal Aisles Against Our Weak Willpower
How Retail Stores Weaponize Seasonal Aisles Against Our Weak Willpower
Why Rainy Saturdays Are the Official Holiday of Impulse Purchasing
Why Rainy Saturdays Are the Official Holiday of Impulse Purchasing
Why You Can’t Walk Past a Fuzzy Blanket Display in Fall Without Buying One
Why You Can’t Walk Past a Fuzzy Blanket Display in Fall Without Buying One
How Weather Forecasts Secretly Influence Your Entire Online Cart
How Weather Forecasts Secretly Influence Your Entire Online Cart
How “It’s Just a Light Breeze” Became an Excuse to Buy a Whole New Jacket
How “It’s Just a Light Breeze” Became an Excuse to Buy a Whole New Jacket
Why You Shop Like a Rational Adult Until It Drops Below 40 Degrees
Why You Shop Like a Rational Adult Until It Drops Below 40 Degrees
Why Hot Weather Triggers Sudden Desire for Clothes You’ll Never Actually Wear
Why Hot Weather Triggers Sudden Desire for Clothes You’ll Never Actually Wear
The Strange Power of “Cozy Weather” to Make You Buy Candles You Don’t Need
The Strange Power of “Cozy Weather” to Make You Buy Candles You Don’t Need
How Rain Turns Every Shopping Trip into a Tactical Mission
How Rain Turns Every Shopping Trip into a Tactical Mission
Why You Always Forget to Buy Gloves Until It’s Freezing Out
Why You Always Forget to Buy Gloves Until It’s Freezing Out
Why That Sweater Looked Comfy in the Store and Feels Like a Sauna at Home
Why That Sweater Looked Comfy in the Store and Feels Like a Sauna at Home
Why You Only Buy Coats When It’s Too Late to Wear Them
Why You Only Buy Coats When It’s Too Late to Wear Them
The Psychology of Buying Shorts on the First Warm Day (and Regretting It Later)
The Psychology of Buying Shorts on the First Warm Day (and Regretting It Later)
How the First Warm Day After a Long Winter Makes You Believe in Love Again
How the First Warm Day After a Long Winter Makes You Believe in Love Again
The Unfair Truth That Good Weather Makes You Feel Guilty for Staying Inside
The Unfair Truth That Good Weather Makes You Feel Guilty for Staying Inside
Why Beach Weather Feels Like Permission to Have Zero Responsibilities
Why Beach Weather Feels Like Permission to Have Zero Responsibilities
The Science of Why Some Mornings Feel Like They’re Going to Be Good
The Science of Why Some Mornings Feel Like They’re Going to Be Good
Why Seeing the First Snowflake Makes Even Grown Adults Weirdly Excited
Why Seeing the First Snowflake Makes Even Grown Adults Weirdly Excited
Why the First Cool Breeze of Fall Feels Like a Personality Reset
Why the First Cool Breeze of Fall Feels Like a Personality Reset
Why Some Raindrops Hit Different (And Why You Take It Personally)
Why Some Raindrops Hit Different (And Why You Take It Personally)
How a Sudden Temperature Drop Feels Like Nature Pressing the "Mood Change" Button
How a Sudden Temperature Drop Feels Like Nature Pressing the "Mood Change" Button
Why Long Summer Evenings Make You Feel Like You Should Be Doing Something Important
Why Long Summer Evenings Make You Feel Like You Should Be Doing Something Important
The Strange Feeling of Walking Outside After It’s Been Raining for Days
The Strange Feeling of Walking Outside After It’s Been Raining for Days
How Light Drizzle Makes You Feel Thoughtful but Heavy Rain Makes You Feel Betrayed
How Light Drizzle Makes You Feel Thoughtful but Heavy Rain Makes You Feel Betrayed
Why a Morning Fog Feels Like a Free Pass to Be Mysterious for a Few Hours
Why a Morning Fog Feels Like a Free Pass to Be Mysterious for a Few Hours
The Emotional Chaos of a Weather Forecast That Says 'It’ll Be Everything'
The Emotional Chaos of a Weather Forecast That Says 'It’ll Be Everything'
The Existential Dread of a Sunset That Happens Too Early in the Day
The Existential Dread of a Sunset That Happens Too Early in the Day
How the Weather Affects Whether You Feel Like a Productive Human or a Couch Sloth
How the Weather Affects Whether You Feel Like a Productive Human or a Couch Sloth
The Science of Why Seasonal Changes Make You Want to 'Start Fresh'
The Science of Why Seasonal Changes Make You Want to 'Start Fresh'
Why a Perfect 70-Degree Day Feels Like a Personal Gift From the Weather Gods
Why a Perfect 70-Degree Day Feels Like a Personal Gift From the Weather Gods
Why Some Breezes Feel Romantic and Others Feel Like Nature Is Mocking You
Why Some Breezes Feel Romantic and Others Feel Like Nature Is Mocking You
How the Right Kind of Rain Can Turn Your Mood From 'Meh' to 'Main Character Energy'
How the Right Kind of Rain Can Turn Your Mood From 'Meh' to 'Main Character Energy'
Why Warm Weather Makes You Overestimate Your Ability to Socialize
Why Warm Weather Makes You Overestimate Your Ability to Socialize
The Psychological Reason We Blame the Weather for Our Problems (Even If It’s Nice)
The Psychological Reason We Blame the Weather for Our Problems (Even If It’s Nice)
The Mystery of Why Some Clouds Look Happy and Others Look Like They Have Gossip
The Mystery of Why Some Clouds Look Happy and Others Look Like They Have Gossip
Why Some Days Just Feel Like a Monday, No Matter What the Calendar Says
Why Some Days Just Feel Like a Monday, No Matter What the Calendar Says
How the Sudden Burst of Sunlight in Winter Makes You Believe in Hope Again
How the Sudden Burst of Sunlight in Winter Makes You Believe in Hope Again