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Beyond the clouds

How Temperature Swings Create Retail Therapy Opportunities
How Temperature Swings Create Retail Therapy Opportunities
Why Overcast Skies Make You Think You Need a Third Blanket
Why Overcast Skies Make You Think You Need a Third Blanket
What the Forecast Doesn’t Say About Your Sudden Need for Five New Scarves
What the Forecast Doesn’t Say About Your Sudden Need for Five New Scarves
The Hidden Meteorology Behind Every “Treat Yourself” Purchase
The Hidden Meteorology Behind Every “Treat Yourself” Purchase
The Emotional Chaos of Shopping for Swimsuits in 42-Degree Weather
The Emotional Chaos of Shopping for Swimsuits in 42-Degree Weather
Why Some People Feel Like Warm Sunlight After a Long Winter
Why Some People Feel Like Warm Sunlight After a Long Winter
Why Weather Is the Ultimate Enabler of Bad Shopping Decisions
Why Weather Is the Ultimate Enabler of Bad Shopping Decisions
When You Realize Their Smile Has Its Own Forecast
When You Realize Their Smile Has Its Own Forecast
Why Love Feels Like Sun After a Week of Overcast Thinking
Why Love Feels Like Sun After a Week of Overcast Thinking
What It Means When Your Heart Has Its Own Seasonal Cycle
What It Means When Your Heart Has Its Own Seasonal Cycle
The Meteorology of Missed Connections and Misty Windows
The Meteorology of Missed Connections and Misty Windows
How Emotional Forecasting Should Be a Thing (For First Dates, Especially)
How Emotional Forecasting Should Be a Thing (For First Dates, Especially)
Why You Always Remember the Weather When You Fell in Love
Why You Always Remember the Weather When You Fell in Love
Why Love Is Basically Weather You Can’t Control But Chase Anyway
Why Love Is Basically Weather You Can’t Control But Chase Anyway
The Forecast Said Clear Skies but You Brought Thunder Anyway
The Forecast Said Clear Skies but You Brought Thunder Anyway
When Your Crush Texts Back and the Barometric Pressure Drops
When Your Crush Texts Back and the Barometric Pressure Drops
When Love Feels Like a Perfect 72 Degrees with a Light Breeze
When Love Feels Like a Perfect 72 Degrees with a Light Breeze
Why Holding Hands in the Cold Is the Original Climate Control
Why Holding Hands in the Cold Is the Original Climate Control
How to Fall in Love Slowly, Like Morning Fog Lifting
How to Fall in Love Slowly, Like Morning Fog Lifting
Why Some Relationships Are a Warm Front Meeting a Cold One
Why Some Relationships Are a Warm Front Meeting a Cold One
The Unexpected Romance of a Shared Umbrella in Drizzle
The Unexpected Romance of a Shared Umbrella in Drizzle
What Happens When Your Heart Has Its Own Microclimate
What Happens When Your Heart Has Its Own Microclimate
When the Forecast Calls for Feelings Instead of Rain
When the Forecast Calls for Feelings Instead of Rain
The Science of Butterflies, or Just a Sudden Heatwave
The Science of Butterflies, or Just a Sudden Heatwave
How Love Changes with the Seasons (Just Like Your Wardrobe)
How Love Changes with the Seasons (Just Like Your Wardrobe)
The True Meaning of “Seasonal Shopping”: Spend Now, Regret Later
The True Meaning of “Seasonal Shopping”: Spend Now, Regret Later
Why Summer Makes You Buy All White Clothes You’ll Stain Immediately
Why Summer Makes You Buy All White Clothes You’ll Stain Immediately
How Brick-and-Mortar Stores Smell Different Depending on the Weather (And It Works)
How Brick-and-Mortar Stores Smell Different Depending on the Weather (And It Works)
What Happens in Your Brain When You See a “Weather-Ready” Sale
What Happens in Your Brain When You See a “Weather-Ready” Sale
Why You Can’t Resist Buying Rain Gear Even if You Live in a Desert
Why You Can’t Resist Buying Rain Gear Even if You Live in a Desert
Why You Buy Sweaters in August and Regret It by September
Why You Buy Sweaters in August and Regret It by September
Why No One Buys Ice Cream Makers in Winter… Until Now
Why No One Buys Ice Cream Makers in Winter… Until Now
How You End Up Buying Camping Gear During Heatwaves You’ll Never Use
How You End Up Buying Camping Gear During Heatwaves You’ll Never Use
The Emotional Journey of Buying a Coat When It's Still 75 Degrees Out
The Emotional Journey of Buying a Coat When It's Still 75 Degrees Out
How You Went to Buy Milk and Came Back With a $70 Sweater
How You Went to Buy Milk and Came Back With a $70 Sweater
Why Foggy Days = Aromatherapy and New Bathrobe Purchases
Why Foggy Days = Aromatherapy and New Bathrobe Purchases
How Weather Can Make You Forget What a Budget Is
How Weather Can Make You Forget What a Budget Is
Why Shopping in Extreme Heat Feels Like a Survival-Based Mission
Why Shopping in Extreme Heat Feels Like a Survival-Based Mission
Why Stormy Weather = Sudden Online Retail Therapy Session
Why Stormy Weather = Sudden Online Retail Therapy Session
How Weather Makes You Think You Need a Whole New Personality (and Wardrobe)
How Weather Makes You Think You Need a Whole New Personality (and Wardrobe)
The Unexplainable Urge to Buy a New Throw Blanket Every Fall
The Unexplainable Urge to Buy a New Throw Blanket Every Fall
Why You Shop Differently When There’s a Breeze in the Air
Why You Shop Differently When There’s a Breeze in the Air
Why Everyone Buys New Running Shoes When the Sun Comes Out
Why Everyone Buys New Running Shoes When the Sun Comes Out
Why You Bought 8 Swimsuits in March and Still Wore the Same One
Why You Bought 8 Swimsuits in March and Still Wore the Same One
How Weather-Induced Boredom Leads to Unexpected New Furniture
How Weather-Induced Boredom Leads to Unexpected New Furniture
How That One Snowflake Sent You Into a Full Shopping Spiral
How That One Snowflake Sent You Into a Full Shopping Spiral
Why Rainy Days Are Responsible for Half of All “Treat Yourself” Purchases
Why Rainy Days Are Responsible for Half of All “Treat Yourself” Purchases
Why People Flock to Home Décor Stores Every Time It’s Cloudy
Why People Flock to Home Décor Stores Every Time It’s Cloudy