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Beyond the clouds

Why Every Forecast is a Personal Challenge to Dress Better
Why Every Forecast is a Personal Challenge to Dress Better
Where the Wind Whispers in Languages You’ve Never Heard
Where the Wind Whispers in Languages You’ve Never Heard
How a Sudden Drop in Temperature Sparks Existential Style Crises
How a Sudden Drop in Temperature Sparks Existential Style Crises
When Weather Anxiety Becomes an Excuse for Seasonal Retail Chaos
When Weather Anxiety Becomes an Excuse for Seasonal Retail Chaos
Why the Weather Channel Might Be Your Most Influential Shopping App
Why the Weather Channel Might Be Your Most Influential Shopping App
How You Ended Up With 14 Cozy Sweaters and Still Nothing to Wear
How You Ended Up With 14 Cozy Sweaters and Still Nothing to Wear
Why Online Carts Fill Faster When the Wind Picks Up
Why Online Carts Fill Faster When the Wind Picks Up
How the Right Temperature Can Convince You That You’re a New Person Now
How the Right Temperature Can Convince You That You’re a New Person Now
How Summer Heat Leads to Questionable Linen Purchases
How Summer Heat Leads to Questionable Linen Purchases
Why Cold Weather Triggers Candle Purchases and Deep Self-Reflection
Why Cold Weather Triggers Candle Purchases and Deep Self-Reflection
When the Forecast Changes and So Does Your Entire Wardrobe Strategy
When the Forecast Changes and So Does Your Entire Wardrobe Strategy
Why Your Closet Is Full but the Weather Still Says You Need More
Why Your Closet Is Full but the Weather Still Says You Need More
The Secret Link Between Impulse Buys and That First Hint of Autumn
The Secret Link Between Impulse Buys and That First Hint of Autumn
How Spring Cleaning Turns Into “One Quick Trip” and a $300 Receipt
How Spring Cleaning Turns Into “One Quick Trip” and a $300 Receipt
When Sunshine Makes You Believe You Need All New Everything
When Sunshine Makes You Believe You Need All New Everything
Why Shopping Malls Are the Only Places With Climate You Can Actually Trust
Why Shopping Malls Are the Only Places With Climate You Can Actually Trust
Why Buying New Boots Feels Urgent the Moment It Gets Slightly Chilly
Why Buying New Boots Feels Urgent the Moment It Gets Slightly Chilly
What to Wear When the Forecast Says Everything and Nothing
What to Wear When the Forecast Says Everything and Nothing
When Seasonal Sales Turn Into Personality Crises
When Seasonal Sales Turn Into Personality Crises
How Temperature Swings Create Retail Therapy Opportunities
How Temperature Swings Create Retail Therapy Opportunities
Why Overcast Skies Make You Think You Need a Third Blanket
Why Overcast Skies Make You Think You Need a Third Blanket
What the Forecast Doesn’t Say About Your Sudden Need for Five New Scarves
What the Forecast Doesn’t Say About Your Sudden Need for Five New Scarves
The Hidden Meteorology Behind Every “Treat Yourself” Purchase
The Hidden Meteorology Behind Every “Treat Yourself” Purchase
The Emotional Chaos of Shopping for Swimsuits in 42-Degree Weather
The Emotional Chaos of Shopping for Swimsuits in 42-Degree Weather
Why Some People Feel Like Warm Sunlight After a Long Winter
Why Some People Feel Like Warm Sunlight After a Long Winter
Why Weather Is the Ultimate Enabler of Bad Shopping Decisions
Why Weather Is the Ultimate Enabler of Bad Shopping Decisions
When You Realize Their Smile Has Its Own Forecast
When You Realize Their Smile Has Its Own Forecast
Why Love Feels Like Sun After a Week of Overcast Thinking
Why Love Feels Like Sun After a Week of Overcast Thinking
What It Means When Your Heart Has Its Own Seasonal Cycle
What It Means When Your Heart Has Its Own Seasonal Cycle
The Meteorology of Missed Connections and Misty Windows
The Meteorology of Missed Connections and Misty Windows
How Emotional Forecasting Should Be a Thing (For First Dates, Especially)
How Emotional Forecasting Should Be a Thing (For First Dates, Especially)
Why You Always Remember the Weather When You Fell in Love
Why You Always Remember the Weather When You Fell in Love
Why Love Is Basically Weather You Can’t Control But Chase Anyway
Why Love Is Basically Weather You Can’t Control But Chase Anyway
The Forecast Said Clear Skies but You Brought Thunder Anyway
The Forecast Said Clear Skies but You Brought Thunder Anyway
When Your Crush Texts Back and the Barometric Pressure Drops
When Your Crush Texts Back and the Barometric Pressure Drops
When Love Feels Like a Perfect 72 Degrees with a Light Breeze
When Love Feels Like a Perfect 72 Degrees with a Light Breeze
Why Holding Hands in the Cold Is the Original Climate Control
Why Holding Hands in the Cold Is the Original Climate Control
How to Fall in Love Slowly, Like Morning Fog Lifting
How to Fall in Love Slowly, Like Morning Fog Lifting
Why Some Relationships Are a Warm Front Meeting a Cold One
Why Some Relationships Are a Warm Front Meeting a Cold One
The Unexpected Romance of a Shared Umbrella in Drizzle
The Unexpected Romance of a Shared Umbrella in Drizzle
What Happens When Your Heart Has Its Own Microclimate
What Happens When Your Heart Has Its Own Microclimate
When the Forecast Calls for Feelings Instead of Rain
When the Forecast Calls for Feelings Instead of Rain
The Science of Butterflies, or Just a Sudden Heatwave
The Science of Butterflies, or Just a Sudden Heatwave
How Love Changes with the Seasons (Just Like Your Wardrobe)
How Love Changes with the Seasons (Just Like Your Wardrobe)
The True Meaning of “Seasonal Shopping”: Spend Now, Regret Later
The True Meaning of “Seasonal Shopping”: Spend Now, Regret Later
Why Summer Makes You Buy All White Clothes You’ll Stain Immediately
Why Summer Makes You Buy All White Clothes You’ll Stain Immediately
How Brick-and-Mortar Stores Smell Different Depending on the Weather (And It Works)
How Brick-and-Mortar Stores Smell Different Depending on the Weather (And It Works)
What Happens in Your Brain When You See a “Weather-Ready” Sale
What Happens in Your Brain When You See a “Weather-Ready” Sale